Where non-technical founders & operators become AI-native.
A London community for non-technical founders and operators. Monthly build nights, real peers, and AI you actually understand — because you built it.
“Every AI community is built for engineers. But the people deciding how AI gets used at companies are founders and operators — and they have nowhere to learn by doing.
So we built it.”
What happens at Hoola.
Three things, all of them in person, all of them with people who get it.
Bring an idea. Leave with an MVP.
Two hours, London, every month. Wine, snacks, and people who'll happily debug your prompt. You walk in with a sentence. You walk out with something that works.
- 2 hours
- From sketch to MVP
- 50 builders
- Per night, max
- Every month
- Central London
Get matched with someone who's already built it.
Stuck? We connect you with a tinkerer who's built exactly what you're trying to build — a triage form for ops, a custom GPT for sales, an internal RAG for legal. The fastest unlock you'll get all year.
- 1:1
- Warm intros, by hand
- ~48 hrs
- Average turnaround
- Free
- Members only
New formats, first dibs.
Wine & Build, demo nights, weekend hackathons in a Cotswolds cottage. We test new formats every quarter — members hear about them first and get the small-room invites.
- Wine & Build
- Quarterly, evenings
- Demo Nights
- Bi-monthly
- Off-sites
- Two per year
This is what it looks like.
Two months in, you've turned ideas into working solutions, met dozens of like-minded members, and you're ready to help others become AI-native.
- Jun 2026 #01Build Night
- Jul 2026 #02Wine & Build
- Aug 2026 #03Build Night
- Sep 2026 #04Wine & Build
- Oct 2026 #05Build Night
- Nov 2026 #06Wine & Build
- Dec 2026 #07Christmas Party
What's next.
Build nights, wine & build evenings, and demo nights — all in London. RSVP below.
Want this for your team?
We run internal hackathons for companies serious about AI adoption. Your team, a real internal problem, explored end-to-end in a single day. The most effective way we've seen to actually drive AI adoption — not slide decks, not online courses that are forgotten.
- · One-day or two-day format
- · 5 to 50 people, on-site
- · Your real problem · their real solution
I started Hoola because I was the only non-technical person in every AI room I walked into — and I run a company. The events were either too basic to be useful or written entirely in code. There wasn't a third option.
So I made one. A long table, good wine, an excellent Claude subscription, and peers on a similar journey to me.
If you've been waiting for a community that doesn't make you feel like a tourist in your own future — this is it. Come build with us.
A club you didn't know existed.
Apply now to join a thriving community of founders and operators.